Perth designer Kate Watts' newly launched label Only One Ashley portrays a successful, elegant woman full of confidence.
But behind the 39-year-old's glamorous creations are memories of a harrowing past that have helped shaped her into who she is today.
Kate created her label in honour of her late daughter Ashley, who she fell pregnant with after being raped at the age of 14.
Ashley was born with a terminal brain condition that ultimately cut her life short at just 18.
Kate grew up with her close-knit family of four in Geraldton, but was far from your stereotypical country girl.
She reminisces about how an early interest in fashion meant she refused to buy outfits for her Barbies - insisting on making them herself - and how she was handpicking her own outfits from the moment she could talk.
But Kate's innocence was short-lived.
She was sexually assaulted by a much older man, known to the family, having just started high school.
Ashley was born with a rare brain condition and doctors gave her weeks to live.
She found out that she had fallen pregnant, but fearing her attacker, hid her whole pregnancy from her parents.
"He [her attacker] said that if I ever told anyone, he would kill me. I was 14 years old, how was I supposed to know any better?" Kate said.
"He beat me while I was pregnant to try and get me to lose the baby."
Throughout her pregnancy Kate suffered from pre-eclampsia, a condition that left untreated could lead to serious health complications or even death to her or her baby.
Despite all this, she went to school every day.
Her parents didn't find out about their daughter's pregnancy until she was in labour.
Kate suffered from pre-eclampsia before Ashley's birth.
"They raced to the hospital and the doctors and nurses sat them down and said 'she's really unwell. She should have dropped dead a month ago. We're probably going to lose her," Kate said.
"When I think back now they just rushed into my hospital room and said 'we love you, we love you, we love you.' There was no 'you silly girl why didn't you tell us?'
"Now I realise that it wasn't them coming in getting ready for the birth of a baby, they were coming in to say goodbye."
Despite the predictions of doctors, Kate survived the birth and so did her newborn baby, Ashley.
Four weeks later, Ashley was diagnosed with a rare, terminal brain condition.
Kate Watts launched her fashion label 'Only One Ashley' earlier this month.
"I was going into the children's hospital, with my sick child but I was just a child myself," she said.
"I got to Princess Margaret, they did an ultrasound on the soft spot on her head. My parents arrived, we sat down and the first thing the doctor said was 'she's not going to live more than three weeks.
"We recommend that you all pack up, leave her here, go back to Geraldton, and forget this ever happened.'
"I think I responded with 'I might be 14 but I'm her mother and that's not going to happen'."
Up until Ashley was diagnosed, talk between Kate and her parents had been all about pressing charges against her rapist.
Kate says her daughter was the inspiration behind her foray into fashion.
However, once they found out Ashley was sick, their priorities changed.
They made the difficult decision to stop any legal proceedings and focus their attention entirely on Ashley and her health.
Ashley went on to live just past her 18th birthday.
Despite defying the odds and the pessimism of doctors about Ashley's life expectancy, Kate refrains from labelling her time a miracle.
'She was funny, she was really cheeky, definitely a chip off the old block.'
"It was love. She was so loved," she said as tears rolled down her cheeks.
Kate met the second love of her life, husband Paul Watts, whilst Ashley was still alive.
Having supported her when Ashley was still alive, he went on to encourage her to reignite her desire to become a fashion designer once Ashley had gone.
She entered the 2013 Myers Fashion on the Fields and from a group of 158 Western Australian contestants, took out top spot.
It was a pivotal moment in Kate's career, giving her the confidence she needed to chase her dreams.
'It was love. She was so loved.'
She launched her label earlier this month and boutiques sold out of Kate's dresses within a week.
Kate's gone from dressing Barbies to dressing some of Australia's most elite socialites including rugby legend Matt Giteau's wife Bianca Giteau, who wore one of Kate's creations while meeting the Queen.
And there was always one person behind the success.
"Once I decided that I wanted to create a fashion label I knew Ashley had to be in it," Kate said.
"Even when Ashley was still with me it was always Kate and Ashley. Then when I lost her it became more personal of how I was going to use her name. It then became 'Only One Ashley' because she is the only one for me.
"Her will to live inspired me. She had all these knock backs but that meant her character came out even more. She was funny, she was really cheeky, definitely a chip off the old block.
"She couldn't run around, she couldn't ride a bike. I'm sure people look at these kids and think 'what a waste of space they are.' But she wasn't. She taught me so much.
"She was still laughing the very day she died."
