What does the fox say? I'm still not sure. But I do know what Fox sees: a lot of money hiding, to the tune of $US25 billion ($31 billion).
Earlier this week came shocking news that the Murdoch media magnates had discussed selling a majority of 21st Century Fox's assets to Walt Disney -- yes, to the owner of ABC News and the increasingly politicised ESPN, of all places. The talks didn't include Fox News, though, and a deal is said to be off the table ... well, for now at least.
Considering just how immediately lucrative the move would be for the Murdochs and minority investors of Fox, I doubt this is the last we hear of it.
An exhaustive sum-of-the-parts estimation by Wells Fargo analysts, led by Marci Ryvicker, implies that Fox may be able to unlock around $US25 billion of value by breaking itself up and selling off certain pieces -- whether the company on the acquiring end is Disney or someone else.
Something to gain
21st Century Fox may be worth $US76 billion -- roughly 50 per cent more than the conglomerate's current $US51 billion market value -- if the Murdochs sell off their less treasured businesses.
That didn't stop the company from reporting another period of solid earnings on Wednesday. Fox Executive Chairman Lachlan Murdoch also defended the company's structure without commenting on the takeover speculation.
The success of Fox News helped drive an 11 per cent increase in the fees that its cable-programming division earns from pay-TV providers. But Fox News and sports programming are the core, and the other stuff may be worth more to another company.
Assuming, as Wells Fargo suggests, that Fox News and the sports programming are worth nearly $US60 billion, then shareholders are currently getting the rest of Fox's assets for free or at the very least, on the cheap.
X-Men on the cheap
The assets that 21st Century Fox could divest are worth about $US36 billion -- that's 70 per cent of the company's current market value, implying investors have been getting some stuff for free.While Fox's movie studio has churned out hits such as "Deadpool," it's also had its share of box-office flops like "Fantastic Four." Overall, the film business is a lumpy one and may be dragging down the company's valuation.
The division's operating income before depreciation and amortisation slid 18 per cent last quarter. Wells Fargo assigns the film business a multiple of 12 times Ebitda, versus 15 for Fox News.
Disney CEO Bob Iger has a knack for getting the most out of movie-studio acquisitions, having revitalised the "Star Wars" franchise and built on Pixar's and Marvel's successes.
Fox needs to scale up or exploit its rivals' need to bulk up themselves. The first no longer seems an option: The company's only viable takeover candidate was Time Warner, owner of HBO and Warner Bros. studios, but it rejected Fox's advances and struck a deal with AT&T instead (although that's turned into its own saga).
It makes sense for Fox to focus on doing what it does best. And what precisely that is may be informed by your political viewpoints, but let's just call it making money off of news and sports content. We can all agree it certainly does that.
The Murdochs see where the future is heading and need to look to where they can prosper.
Then there's of course the question, if they do sell off billions of dollars worth of assets, what would they do with the money?