The ASX hits 6000 but it gets tougher from here

By Scott Phillips
Updated December 1 2017 - 9:43am, first published November 7 2017 - 5:47pm
DOLLAR .  AFR .  011029 .  PIC BY VIRGINIA NEW STAR .  Saved In Archive .  011030 .  *******1ST USE AFR!!!!***** GENERIC Pic Of An Australian Dollar Coin Over a Map Of Australia .  Money .  Gold Coin .  Kangaroo .  One Dollar .  Inflation Rate .  GST .  Tax .  Employment .  Jobs .  Wages .  Currency .  Investment .  Investing In Australia .  Exchange Rate .  Managed Funds .  Savings .  Banks .  New South Wales .  Victoria .  Tasmania  .
***afrphotos.com***
DOLLAR . AFR . 011029 . PIC BY VIRGINIA NEW STAR . Saved In Archive . 011030 . *******1ST USE AFR!!!!***** GENERIC Pic Of An Australian Dollar Coin Over a Map Of Australia . Money . Gold Coin . Kangaroo . One Dollar . Inflation Rate . GST . Tax . Employment . Jobs . Wages . Currency . Investment . Investing In Australia . Exchange Rate . Managed Funds . Savings . Banks . New South Wales . Victoria . Tasmania . ***afrphotos.com***

We humans love round numbers. No one was excited when the four-minute-and-one-second mile barrier was broken. We don't celebrate a batsman who scores 99. And we're so attuned to them when we shop that retailers know $1.99 is far more likely to make us buy, compared to the nice, round - and mentally much higher - $2 mark.

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