Vic fashion festival to begin in style

Model Jessica Gomes will unveil latest collections from David Jones at Melbourne Fashion Festival.
Model Jessica Gomes will unveil latest collections from David Jones at Melbourne Fashion Festival.

A-listers, fashion bloggers and celebrity stylists have touched down in Melbourne ahead of a busy runway schedule for the state's annual fashion festival.

David Jones' Gala Runway on Monday night marks the first show of the three-week festival, with model Jessica Gomes set to unveil the latest collections from leading Australian and international designers under the grandeur of the Royal Exhibition Building.

Among the front-row guests will be Australian actress turned-Hollywood star Kassandra Clementi, who has jetted in from LA for the event. Rumours are swirling that 1990's supermodel Helena Christensen will also attend.

The show will feature a live performance from Australian singer-songwriter Vera Blue.

Now in its 22nd year, the festival is a fashion devotee's paradise, with more than 100 designers showing at 50 runway shows.

And unlike Sydney's fashion week, the runway clothes aren't six months from hitting stores - they're available to buy immediately through an interactive on-site store.

The Melbourne Fashion Festival runs until March 18

Australian Associated Press