A 60-year-old man has died following a crash on Ocean Drive, near Mangles Street, on Friday afternoon.
According to South West Police, a blue 1996 Ford Sedan travelling along Ocean Drive left the road and moved through the car park at Mangles Street before plowing through a fence barrier.
The vehicle then travelled down an embankment and ended up on the Back Beach, South Bunbury.
Ambulance services transported the man to Bunbury Hospital where he passed away.
Police believe the man, and driver of the vehicle at the time, had suffered a medical episode.
Investigations into the determining factors of the crash are still ongoing.
Witnesses to the crash, or those who saw the vehicle prior to the incident, are urged to contact Crime Stoppers on 1800 333 000 or crimestopperswa.com.au