Motorists are being urged to turn Australian roads blue this September to show support for the Leukaemia Foundation, with the aim of raising funds and awareness for the charity.
Bridgestone stores across the country, including Bridgestone Select Treendale and Bridgestone Service Centre Bunbury, are selling specially designed blue valve caps with all proceeds directly funding blood cancer research in the lead up to the Leukaemia Foundation’s nationwide Light the Night events.
Bridgestone Select Bunbury owner, Chad Brown, said he continued to be overwhelmed by the level of support the local community put behind the Leukaemia Foundation fundraiser.
“Every year, we are blown away by how the community gets behind this initiative,” he said.
“We take great pride in selling these blue valve caps each year, knowing that it directly supports the 35 people per day who are diagnosed with a form of blood cancer.
“A small contribution of $3 for a set of four may sound insignificant, but collectively Australian drivers can make a huge difference to blood cancer patients and their families just by buying these great looking blue valve caps.”
The sale of Bridgestone’s blue valve caps will directly fund new research for the Leukaemia Foundation under its recently announced new research structure.
The contribution from Bridgestone Select and Bridgestone Service Centre stores, made possible by the sale of blue valve caps, will contribute to a PhD program selected by the charity.
Leukaemia Foundation head of research Dr Peter Diamond said sale of Bridgestone’s blue valve caps bolstered the research being undertaken to beat blood cancer.
“Our PhD program supports the next generation of scientists and clinicians in the early phase of their careers,” he said.
“We identify and award doctoral scholarships to applicants who demonstrate outstanding merit in blood cancer or related disorders.
“These individuals will be the leaders of research and treatment in the years to come.”
