It was the win the viewers loved and many in the television industry dreaded - but an irreverent Tom Gleeson's shameless media campaign effectively stole the 2019 Gold Logie.
His "aggressive" tactics came under fire but the Hard Talk comedian had no regrets, walking away with the gold statue and calling it a win for comedy.
"Do I have any regrets, no, I got a result. I'm like Scomo on election night - this is a victory for the quiet Australians."
He said the aim of his campaign had been "to have fun with the whole thing".
The Gold Logie was decided by a popular vote done online.
After holding his show Hard Quiz hostage throughout his campaign, Gleeson will make a triumphant return to the show he never really left.
"I suspect I will be hosting Hard Quiz for the rest of my life because I can't quit ever again."
Last year's Gold Logie winner Grant Denyer was fired up about the man credited with helping him win last year's top prize.
"Tom Gleeson has run a rather aggressive campaign, an angry campaign this year, he's taken shots at everyone, including my Gold Logie win last year," Denyer told AAP.
Last year's front runner for the Gold Logie, Tracey Grimshaw also wasn't impressed by Gleeson, hoping this year's winner would appreciate the prize.
But in victory, Gleeson continued to taunt his critics, saying they needed to lighten up.
"What I want to say to Grant is the two-year plan worked beautifully, mate, thank you for conspiring with me."
Other contenders for the award were Amanda Keller, Rodger Corser, Eve Morey, Waleed Aly, Sam Mac and Costa Georgiadis.
Australian Associated Press