Organisations across Bunbury will be spreading messages of kindness today in support of Choose Respect Day, November 13.
The local initiative, driven by Bunbury's own Choose Respect Committee, coincides with World Kindness Day and is designed to facilitate a culture of kindness, care and respect.
Individuals are encouraged to think about their own thoughts, words and actions and share kindness - with organisations across Bunbury distributing "cards full of kindness" to spread the message.
City of Bunbury mayor Gary Brennan was pleased the city was getting behind a simple but important cause and said the health and wellbeing of the community was reliant on a culture of care and respect.
Choose Respect Bunbury chairperson Peter Rigden echoed his sentiments and reinforced that a simple message can have a big impact.
"The more we can show care and kindness the more it invites others to do the same and that helps grow a culture of respect," Mr Rigden said.
A number of businesses, schools, day care centres and aged care facilities in Bunbury are hosting activities activities that foster kindness.
Bunbury Primary School's year 4 students distributed cards of kindness to residents at Wattle Hill Care on Wednesday morning, November 13.
In the evening, Bunbury's Koombana Footbridge will be blue and yellow in celebration of Choose Respect Day.
If you take any photos or have a message of kindness to share, visit the Choose Respect Bunbury page on Facebook or tag images with #chooserespectday and #bekindbunbury.