North Boyanup's Windfall Wine Estate is one of many local businesses working tirelessly to help those in need.
After viewing footage of the devastating bushfire crisis, Windfall Wine Estate co-owners Julie and Phil Hutton came up with a unique idea.
The vineyard is now selling off 150 cases of its 2018 Single-Handed Rosé, with all proceeds going to charity.
All the money raised will be split between the Bendigo Bank Bushfire Appeal and the WIRES Wildlife Rescue Appeal.
So far, the business has sold more than 110 cases.
Orders have been coming in from all over Western Australia, South Australia, Queensland, and New South Wales.
Mr and Mrs Hutton have extended their condolences to those affected by the crisis.
"Over Christmas, we watched the ordeal unfold. We were hoping the situation was going to get better, but it kept getting worse," she said.
"We wanted to split the money between animals and people, because they've both been impacted so immensely.
"We wanted to do something really good to support others. If we were all a bit kinder to one another, then the world would be a much better place."
Mr and Mrs Hutton are encouraging all rural property owners to exercise caution and develop their own fire plans.
Local buyers can either pick up their cases from the cellar door or arrange to have them delivered.
Visit windfallwine.com.au for more details about the campaign.
Do you have a message that you would like to send to the bushfire victims? Email editor@bunburymail.com.au
