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Creativity, innovation on the cards for Emergence 2021

The program for the next Emergence Creative Festival to be held in Margaret River from 9 to 11 June 2021 has been revealed, featuring some of the world's most innovative minds and acclaimed speakers.

Presenters will share their latest revelations, inspiring delegates to tap into new ideas and skills over the two-day, three-night 'anti-conference'.

The festival features workshops on communication, content creation, pitching, collaboration, design thinking, storytelling, photography, film and more, featuring entrepreneurs and industry leaders in marketing, music, production, photography, media, branding plus plenty of opportunities for networking.

Fusing creative thinking and culture, the Emergence Creative program is designed for those in roles and industries that require idea generation, creative strategy development, innovation through collaboration and agile problem solving.

Brian Ritchie, Music Curator at MONA (Museum of Old and New Art, Hobart), organiser of MONA FOMA, and bass guitarist for post-punk band Violent Femmes, will be delivering a keynote about the Japanese concept of Ma, or negative space.

Ritchie said Ma was the space between music, lines in drawings and objects. "Ma is related to all aspects of life because we must create space and time between events in order to grow," said Ritchie.

More than 25 creative thinkers will present workshops, with a mission to reinvigorate original thinking, complemented by the event's social program, creating the space for ideas to flow.

Emergence Creative Founder and Manager Trade, Tourism, Innovation & Creative Industries at the South West Development Commission, Mat Lewis said the program was designed to engage and inspire.

"Creativity isn't exclusive, Emergence is here to support everyone from entrepreneurs, agency creatives, event designers, marketing and event humans, innovation departments, artists and business strategists," Lewis said.

"We need space in order to tap into our individual creativity, to come up with ideas to boost a business or find a solution to a problem - space in our minds and space in our surrounds, which is why Margaret River is the perfect destination - the raw energy of the ocean, the calming effects of the ancient forests and beautiful vast spaces constantly lure creatives to the region. Emergence isn't all about learning and work - any big thinker will tell you that play is just as important, and what better place to play than a beautiful wine region."

Tickets are on sale now. For more info, visit emergencecreative.com

This story Creativity, innovation on the cards for Emergence 2021 first appeared on Augusta-Margaret River Mail.