Margaret River will host the inaugural Experiential Travel Summit (ETS) in June, which aims to foster and develop more meaningful travel experiences.
Billed as an "out of the box wine, food and tourism event", ETS will be held in Margaret River on June 13 and 14 featuring speakers and workshops to address common challenges, pain points and mapping unexpected solutions for tourism operators.
"When it comes to wine as a centrepiece around travel or being an element that makes up regional experiences, there's been a shift, and we've seen a greater diversity in wine experiences," said Mat Lewis, South West Development Commission Manager Trade, Tourism, Innovation & Creative Industries.
"ETS was created to support and elevate businesses to go beyond delivering an experience, we want to help travellers make it part of their story.
"Wine is more than an industry, it's also a lifestyle and a community, overlapping and complementing other industries including tourism, food, education, hospitality, agriculture and environment.
"As the world re-emerges and the tourism industry re-opens, there's never been a more important time to invest in our future, together as an industry, by taking a closer look at the evolution of tourism experiences.
"Travellers are wanting a deeper connection on a level that's more meaningful, more immersive, and that theme has been central to the development of the ETS program."
ETS was created for professionals and business owners working in marketing, communication, customer experience, business operations and content creation in the wine, food, hospitality and tourism industries.
The event is powered by Creative Corner in partnership with Wine Australia, Wines of Western Australia, Australia's South West and the South West Development Commission.
For tickets and more info visit www.experientialtravelsummit.com