Matt Foreman grew up in Newcastle on the east coast and after moving to Bunbury 13 years ago he immediately saw the city's potential.
This is part of why Mr Foreman running for City of Bunbury council in the October 16 election.
"Having grown up in Newcastle I have seen first hand the development of a genuine coastal second city," he said.
"Bunbury has all the attributes, ocean, bay, a port, light and heavy Industrial areas to be one of the most thriving cities in Australia."
Read More:Ben Andrew runs for Bunbury city council
Mr Foreman works in employment and training and recently co-bought a local cafe.
"I have also been heavily involved with sport locally, mainly cricket, and have made many long standing relationships through out the local sporting community," he said.
Mr Foreman said he was passionate about realising Bunbury's potential and creating opportunities for everyone inside and outside of Bunbury.
"Create opportunities and utilise the amazing natural assets this city has," he said.
"By doing this, WA can move away from a Perth centric mentality, and Bunbury can become the genuine second city of WA."
One thing Mr Foreman said was lacking in the city's was its ability to market itself.
"Bunbury has a reputation from an investment perspective of looking for reasons things cant be done, as opposed to how do we make it happen," he said.
"Surrounding cities show it can be done (Busselton, Mandurah), we are unique in our own way, and have even more to offer, its time we let people know this and look to incentivise and attract investment here.
"We need to focus on issues we have direct control over, and can make a tangible difference to.
"Instead of going around in circles on issues we have no control over, get in and begin to drive initiatives that will genuinely improve Bunbury and create opportunities for all of us here."
In Mr Foreman's spare time you can find him at the Happy Wife cafe, or an establishment like Hungary Hollow and Last Slice.
"In summer on a Saturday I'll be at one of the cricket grounds playing, or on a Sunday down at the beach," he said.
"Anything to do with sport I'll be around to have a look."
The other councillor candidates are Mark Chadwick, Tresslyn Smith, Ben Andrew, Karen Steele, Marina Quain, Daniel Singleton, Dave Chandler, Wayne Chattillon, Michelle Steck, Jaysen De San Miguel, Dr Parthasarathy Ramesh and Gabi Ghasseb.