The holiday season has started and the WA government is urging everyone to stay vigilant on the roads with a new campaign 'Shadows of Summer'.
Police and road safety minister Paul Papalia said police would ramp up traffic enforcement operations, with high visibility patrols, drug and alcohol testing and mobile camera units to catch speeding drivers.
"While there will be a big police presence on the road, we also need all drivers to take responsibility for their behaviour," he said.
"I want everyone to prioritise their safety and the safety of others during what can be a tragic time of year on our roads."
The double demerit period will run from December 24, 2021 to January 9, 2022.
Road users are also being asked to keep themselves and others safe by slowing down, not driving tired and buckling up.
So far this year there have been more than 160 people tragically killed on WA roads.
The Shadows of Summer campaign, designed to shine a light on the scale of WA's road toll, will also be taken to the regions and shows striking visuals of shadows representing people who have lost their lives on our roads this year.
"The Shadows of Summer campaign encourages people to think about those who have been killed on our roads this year and the things they and their families will miss out on," Mr Papalia said.
"Our frontline police officers are often first at the scene of a fatality and the ones who deliver the horrible news to families who have just lost someone."
For information relating to the Shadows of Summer campaign, visit the Road Safety Commission website https://wa.gov.au/rsc