Six good reasons why you should spruce up your online presence with web development

We live in an age where everyone is online for most of the day. Capture your core audience with a good online presence. Picture: Supplied
We live in an age where everyone is online for most of the day. Capture your core audience with a good online presence. Picture: Supplied

This is a commercial partnership with Whitepeak Digital

We live in an age where almost everyone has social media accounts and people are always active online.

Businesses engage with potential customers through online advertising on social media platforms, and being first on search engine results pages means more customers for your local business.

There are six reasons why building a strong online presence is best for your business

1) Potential customers use search engines

According to recent statistics, more than 90 percent of people search for products online before visiting a specific store. Social media sites like Facebook have nearly 2 billion active daily users and doing business online is fast becoming the preferred choice for many businesses.

To attract customers, an online business needs to establish an online presence, using online tools and an innovative marketing strategy.

Your business only needs some web development to unlock its full potential, web development Brisbane is among the best in the game.

They help businesses with website design, customised web pages and introducing brands to the unmatched potential in the virtual world.

2) Establishing brand identity and brand trust 

People utilise search engines like Google, before going to visit a store. Your businesses' information must be displayed on your online channels, and your social media pages should include a call to action button.

Having engaging content that is displayed in search results helps current and potential customers see what your business has to offer. It builds relationships and enhances brand recognition.

3) Unlimited marketing

Having a good website is critical in today's day and age. You want to ensure that new visitors stay on your website and don't visit other sites. This is especially important for small businesses.

A modern website with links to social media feeds, optimised off site SEO, and effectively implemented digital marketing strategies can really help a business owner build brand awareness.

An informative and engaging website will encourage new customers to keep returning, and effectively boost click through rates. The internet doesn't switch off, so local businesses have ample opportunity to benefit from unlimited marketing if they have a strong online presence.

4) It's more cost-effective than traditional marketing

Tired of wasting money on print advertising campaigns that don't work? Digital marketing is by far the most cost-effective alternative. Growing your brand online and reaching your target audience is super simple.

All businesses with a social media presence can access social analytics on their social media posts to see what posts are effective, which aren't and how many people are seeing ads.

Everyone is using mobile devices anyway, so it would be more effective to switch your focus to web design and develop an innovative and effective content management system.

Engage potential customers with compelling digital content that will turn clicks into conversions. Photo: Supplied

Engage potential customers with compelling digital content that will turn clicks into conversions. Photo: Supplied

5) Turn clicks into conversions

Engaging content is a must but so is consistency. The more exposure people have to your brand, and the better your business online presence is, the faster you can focus on developing relationships with the right audience.

Produce content that makes a great first impression on potential customers. Do your research on keyword targeting, long tail keywords and how to improve your social ads - prospective customers are bound to engage with your brand!

The more you focus on website design, local SEO, on site SEO and video marketing, the more likely you are to develop relationships that last!

6) Improve your domain authority and ranking

Search engines like Google care about a lot more than if you create content or nailed your web design. It's all about consistency and having as much good content and better responsive design than other pages.

Incorporating guest posting and backlinks, over other resources can help your business feature more prominently in local searches.

Having a diverse range of content and applicable strategies will ensure that your brand has an advantage over competitor brands.


Improving your online presence with web development helps you build relationships with customers throughout their journey, it helps your business reach the target demographic and could be making you some really good money - if done effectively.

Listing your business on Google maps or Apple maps isn't enough anymore, businesses require a formidable online presence to stand head and shoulders above competitors.

Utilizing web design tools and other web development tools can be the difference between your business flourishing or fizzling out.

The future of business is online and more than 80% of business owners agree that a fundamental change that any business needs to undergo is digitization. Web development tools help make this transition as smooth and profitable as possible.