Generic is the very antithesis of hipster espresso bar Ace of Spades.
Hoping to serve up premium-grade caffeine to boost the brainpower of the corporate community along the mouth of Spencer Street, are new business owners Ami Abdul and James Maasdorp.
Cactus in tiny ceramic pots feature on the tables, waiters don checkered shirts and the space, once known as the Ace House, has a yuppy feel, is greyscale, minimalist and elegant.
Menus are a no-show and instead beverages on sale are stenciled in on brown paper hanging from a scroll-like contraption.
The coffee connoisseurs, who met while working in a cafe in Perth, revel in their ability to bring to Bunbury not just their house blend which they say "packs a punch" but single origin coffees sourced from around the world.
This week, the bar features '3 African Sisters' from the Coko, Rwanda region and they hope to continually feature a variety of international beans to excite the tastebuds of adventurous coffee lovers.
If you thought the raw, gluten-free and dairy-free delights from their fridge display were new-age, the ever so "in" protein balls does not even come close to being the icing on the cake.
Fancy a coke or a fanta from the joint? Well you won't get it.
Instead you'll get healthy beverage options such as iced T2 teas, Kombucha - a wonder drink with the essence of lemon and sparkling apple cider vinegar with hints of passionfruit.
Ace of Spades is located on 2 Spencer Street and is open from 7.30am to 4pm from Monday to Friday.