It's often a source of talkback radio rage - the Christmas leftovers aren't even finished and hot cross buns are already on the supermarket shelf, months before Easter.
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Well, now one chain is cashing in on the fruity treats all year round.
Coles is trialling four-packs of hot cross buns because of customer demand.
"For weeks - and in some instances for months - our bakers were being asked by customers if we were still baking hot cross buns," in-store bread manager Freddie Hancock said in a statement.
The supermarket giant sold 12.5 million packs of hot cross buns from the end of 2018 through to Easter Monday.
Australian Associated Press